BY JOHN DAVIDSON
Wigan Warriors have joined forces with a social media influencer to help promote the club and rugby league’s American push.
Wigan have paired up with fitness influencer Jen Selter who has 13.7 million followers on Instagram and 8.7 million followers on Facebook.
Selter is working with the Warriors over the next few days helping to publicise the event in Las Vegas.
Billed as a fitness and lifestyle influencer, she creates recipes and sells health products and gadgets.
It is unclear how much Wigan are paying the Instagram model to advertise the Warriors brand to her massive audience.
The 31-year-old flew into Las Vegas yesterday to begin working with the Super League club.
Wigan are looking to grow their brand in the United States.
They take on Warrington at Allegiant Stadium in Vegas tomorrow.
