Brazil unveils logo and mascot/nickname for 2021 women’s World Cup

THE pioneering Brazilian team at next year’s women’s Rugby League World Cup will be known as the Amazonas, meaning Amazon Warriors.

Rob Burgin, a pioneer himself in seeding rugby league in up to 10 South American countries, also announced the team logo today in his capacity as program manager for the Brazilians.

“The main consideration in naming the team the Amazonas was to reflect strong women of character, prepared to fight for a cause, unafraid to challenge traditional gender roles,” Burgin said.

“The Amazon Warriors are also recognised in popular culture around the world, helping to create widespread awareness of Brazil’s arrival at the elite level of rugby league”.

Brazil was hand-picked by International Rugby League authorities to represent all of the South America in next year’s tournament in England.

The Amazonas have been pooled with England, Papua New Guinea and Canada. The other pool consists of Australia, New Zealand, France and Cook Islands.

“In representing an emerging sport in Brazil, it was considered vital that the logo include a rugby league ball and provide the domestic population a concept of what the game entails, via the central figure,” Burgin explained.

“Animal mascots and more simplified, minimalist designs were considered, but would not have educated the wider population about the primal element of the sport – running with an oval-shaped ball and trying to evade the defence.”

 

 

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Comments

  1. The team logo looks like something out of a children’s picture book or a breakfast cereal box. It’s going to look embarrassingly dated in a few years too.

    • Better than a dull lifeless crest with nothing to market from I think.Who knows a strong licensing programme may create a cereal or cartoon deal & the character is already designed ! Lots of scope for kids projects at schools & creating heroines like her as a way to get families to games. Maybe worth thinking outside ( cereal) the box a bit more rather than criticising it.

      • Your optimism, or should we say pandering, is bordering on delusional. Rugby League is not even a major sport in Brazil or Latin America yet and you’re already talking about how a cereal box may be for real.

        I criticize things I feel passionate about, I ignore things I don’t care for. A simple critique of a logo has got your pants in a twist. Grow up and learn to take constructive criticism. Professional sport is a business. While a merit-based sport or organization should be listening to feedback even more.

        Another bright idea for you: You can have a cereal box and a logo for it *and* a completely different logo or insignia for your organization. They don’t have to be one and the same. Present yourself in appropriate manner given the setting. Dress to impress kids at a kids event, and dress to impress adults when you’re dealing with adults. Don’t treat adults like they’re kids.

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